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By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc. Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

May 18, 2015 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. of Northern California, a local SEO company, has been appointed as the search marketing agency of record for Focus Product Design, Inc. (www.FocusPDM.com) of Menlo Park, CA. The...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Parts 1 and 2 of this series, we dealt with boosting your SEO using a technical site review and keyword research. In this installation, we talk...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...

Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing John Thyfault, Vice President of Search & Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this...