Tag: email marketing

Re-thinking Sales Emails: How to Get 30 to 50% Open Rates by Wowing Your Prospects with What You Can do for Them

It’s time wow to your prospects with what you can do for them (by what you’ve done for others) As a small business owner, I receive ten to twenty prospect emails a day from salespeople trying to schedule a meeting....

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How to Use Email Validation Services—and Understand their Results

The Sad Reality of Email List Churn It is estimated that 30% of email lists turnover (become inactive) per year. Simply divide 30% by 12 months, and you will realize that upwards of 3% of your list could be deprecating...

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Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., Will be an Opening Speaker at B2B Marketing Expo in Los Angeles, October 2, 2019

Laurie Beasley an Opening Speaker at B2B Marketing Expo Laurie Beasley, president of Beasley Direct and Online Marketing, Inc., will be an opening speaker at B2B Expo in Los Angeles, October 2, 2019.  The topic will be “Meeting Maker Marketing...

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How Using Good Old Fashioned Plain Text Emails May Become the “New” Email Nurture Tactic

Email nurture may be coming “full circle” I remember the first time as a young marketing manager at a software company in the 1980’s we were given an email account to communicate with our co-workers. It was text only, kludgey,...

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Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

Improving Email Copy and Response Rates by Incorporating the Six Universal Buying Motives. I’ve been teaching email marketing to professionals for more than 15 years and have been an email marketer for over 20 years.   We’ve seen email marketing...

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Email Campaign Design

EMAIL MARKETING SERVICES CUSTOM EMAIL TEMPLATE DESIGN EMAIL CAMPAIGN DESIGN EMAIL COPYWRITING EMAIL DELIVERABILITY SERVICES MARKETING AUTOMATION SERVICES MARKETING AUTOMATION AUDIT MOBILE OPTIMIZED EMAIL Email Campaign Design Today’s email campaign design professional must also be a skilled problem-solver—specifically, dealing with...

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Email Marketing

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Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online “Improving Email Marketing Response Rates” Workshop

Coming Soon a Live Online Workshop on Improving Email Marketing Response Rates. Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online email marketing workshop for the Direct Marketing Association of Northern California. Improving...

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Why we are Predicting a Major Shake-up in Email Sending and Marketing Automation Platforms for 2018

As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...

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Live Online Email Marketing Classes to be Taught by Laurie and David Beasley, Owners of Beasley Direct and Online Marketing, Inc., for the Direct Marketing Association of Northern California.

Live Online Email Marketing Classes. Laurie Beasley and David Beasley, Owners of Beasley Direct and Online Marketing, Inc., will be teaching two live online Email Marketing Classes for the Direct Marketing Association of Northern California (DMAnc.org). The courses will...

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