By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc. Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the...

May. 8, 2015 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc.  was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the...

MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. was asked by the Direct Marketing Association to write the introduction to the Direct Mail response rates section of the newly released DMA Statistical Fact Book 2015....

The new "DMA 2015 Statistical Fact Book" is out. Laurie Beasley, President of Beasley Direct Marketing, Inc., was chosen to write the intro to this year’s Direct Mail Marketing section. Here are Laurie’s key findings for effective direct mail: For...

By Laurie B. Beasley, President, Beasley Direct Marketing We’ve been sourcing B2B (business-to-business) prospect lists for our clients for more than 25 years. A lot of players have come and gone in that time. Dunn and Bradstreet (D&B) is the...

Direct Mail Marketers: is Direct Mail Is Dead? NOT on Your Life. Do you think direct mail is outdated and ineffective? Nothing could be further from the truth—in fact, direct mail continues to enjoy a higher conversion rate than any...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...

Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing John Thyfault, Vice President of Search & Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this...

by Laurie B. Beasley, president, Beasley Direct Marketing Here is a successful multi-channel B2B direct marketing campaign case study that followed many of the guidelines we’ve been talking about, including an appeal to emotions, multiple touches, and a carefully designed...