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By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...

By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc. Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

Pay-per-click class coming June 17th, hosted by the Direct Marketing Association of Northern California. Fundamentals and Advanced Pay-per-Click classes are covered by PPC expert, John Thyfault. Learn the latest methods and tips to maximize your pay-per-click campaigns while minimizing...

By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...

May 18, 2015 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. of Northern California, a local SEO company, has been appointed as the search marketing agency of record for Focus Product Design, Inc. (www.FocusPDM.com) of Menlo Park, CA. The...

May. 8, 2015 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc.  was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the...

MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. was asked by the Direct Marketing Association to write the introduction to the Direct Mail response rates section of the newly released DMA Statistical Fact Book 2015....

The new "DMA 2015 Statistical Fact Book" is out. Laurie Beasley, President of Beasley Direct Marketing, Inc., was chosen to write the intro to this year’s Direct Mail Marketing section. Here are Laurie’s key findings for effective direct mail: For...