Category: Digital Marketing
Jul
21
2015
The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...
Jun
15
2015
Pay-per-click class coming June 17th, hosted by the Direct Marketing Association of Northern California. Fundamentals and Advanced Pay-per-Click classes are covered by PPC expert, John Thyfault. Learn the latest methods and tips to maximize your pay-per-click campaigns while minimizing...
May
26
2015
By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing
Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...
Mar
25
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...
Feb
12
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Client: A law firm specializing in family practice.
Issue: The client wanted to reduce cost per lead, which was more than $220.
Solution: Segmented marketplace to...
Dec
23
2014
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
In Parts 1 and 2 of this series, we dealt with boosting your SEO using a technical site review and keyword research. In this installation, we talk...
Nov
03
2014
2014 DMA National Meeting Search Engine Optimization Intensive Presentations
Beasley Direct is proud to have been asked to teach Search Engine Optimization during the Post Conference Intensives held at the 2014 DMA National Conference on October 29 and October 30, 2014. Our Vice...
Sep
29
2014
Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing
John Thyfault, Vice President of Search & Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this...
Sep
10
2014
by Laurie B. Beasley, president, Beasley Direct Marketing
This is Part 3 of a Multi-Part Blog Series Derived from Our New Guide, How To Market Complex Products & Services. For a list of our free Digital Marketing Case Studies, click...
Aug
12
2014
This is Part 2 of a Multi-Part Blog Series Derived from Our New Guide, How To Market Complex Products & Services. In this part we present three technical writing tips.
People are still people, even when they’re on the job...