By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

By Laurie B. Beasley, President, Beasley Direct Marketing We’ve been sourcing B2B (business-to-business) prospect lists for our clients for more than 25 years. A lot of players have come and gone in that time. Dunn and Bradstreet (D&B) is the...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

by Laurie B. Beasley, president, Beasley Direct Marketing Here is a successful multi-channel B2B direct marketing campaign case study that followed many of the guidelines we’ve been talking about, including an appeal to emotions, multiple touches, and a carefully designed...

This is Part 2 of a Multi-Part Blog Series Derived from Our New Guide, How To Market Complex Products & Services. In this part we present three technical writing tips. People are still people, even when they’re on the job...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Part 1 of this series, we focused on local SEO (search engine optimization) and how to use it to improve your listings for local searches. Part...

Local Search Engine Marketing: In this post, we’ll discuss how to make pay-per-click (PPC) yield better results for local businesses. Local PPC is all about targeting. There are some easy ways to target your ads to local searches: Keyword Selection: “Menlo Park...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Content Protection The wonderful thing about content marketing is that you can reach thousands, even millions of people with your message. The downside is that thousands, even millions...

By Laurie B. Beasley, President, Beasley Direct Marketing Marketing Automation Challenges Many companies invest tens of thousands of dollars a year in marketing automation software. They are promised better tracking and easier nurturing. They’re made to feel that all they need...

August, 2013, Morgan Hill, CA News Facts: Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) of Northern California has become a search engine optimization agency for Cloud Cruiser. The initial work will focus on keyword and key phrase research, content and layout strategy, website...