Beasley Direct & Online Marketing Agency Blog

The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.
 
 

Expanded Text Ads for Google AdWords: Are Bigger Ads Necessarily Better?

What the Data says about Expanded Text Ads for Google AdWords On May 24, 2016 Google announced that the AdWords interface would start accepting a new, expanded format text ad as of July. This was a profound change to the...

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Beasley Direct and Online Marketing, Inc., Launches Direct Mail Marketing Program for RentReporters.com

October 26, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. has been selected by RentReporters.com to provide the strategy, lists and creative for a direct mail campaign targeted at renters in major metro areas. The campaign will offer...

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Beasley Direct and Online Marketing, Inc. Appointed as SEM Agency for Libratone US

October 20, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed by Libratone US as their online SEM agency in the San Jose area. The initial work will focus on managing pay-per-click...

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Beasley Direct and Online Marketing, Inc. Appointed as Search Engine Marketing Consulting Agency for Foxit Software.

October 11, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as a search engine marketing and optimization agency for Foxit Software. The initial work will focus on keyword and key phrase...

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Twitter Advertising – Social Media Advertising

Twitter Advertising - Best Practices, Promoted Accounts, Promoted Trends and Promoted Tweets Why it pays to get in on the conversation Immediacy, affordability and relevancy are only a few of the reasons Twitter advertising offers wide potential for advertisers. Its active...

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John Thyfault, VP of Search and Social Media at Beasley Direct and Online Marketing, Inc., to Teach Search Marketing Course at UCSC Silicon Valley Extension

September 8, 2016 MORGAN HILL, CA News Facts: John Thyfault, VP of Search and Social Media at Beasley Direct and Online Marketing, Inc., will be teaching a Search Marketing Course at UCSC Silicon Valley Extension. The course will run on Thursday...

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Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Teach Live Online Advanced B2B Demand Generation Course for the DMA.

September 2, 2016 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...

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LinkedIn Advertising – Best Practices, How to Use Basic Ads and Sponsored Updates

Why there’s no better way to zero in on B2B than LinkedIn Advertising Designed specifically for professionals, LinkedIn is built from the ground up for delivering business-focused content to its community. Users provide high levels of information about their professional...

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Facebook Advertising Best Practices, and How to Create Ads Using Ad Creator and Power Editor

Facebook Advertising Best Practices & Why it Pays to Advertise on Social Media’s Biggest Platform. Before focusing on Facebook advertising best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform. Facebook is more than...

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Social Media Advertising: Driving Response from Facebook, LinkedIn and Twitter

Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...

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