Beasley Direct and Online Marketing Agency Blog
The Beasley Direct and Online marketing blog covers emerging trends and best practices for increasing leads, sales and knowledge in online and direct marketing, demand generation and marketing operations. Check back regularly for updates or subscribe to receive updates automatically.
Nov
23
2015
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) (www.cei.elders.org) of Oakland, CA. The initial work will be search engine...
Nov
19
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing
AdWords Quality Score
When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...
Oct
29
2015
An Effective Social Media Posting Strategy
Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most...
Oct
26
2015
Google Ad Extensions are offered in AdWords as a set of extensions intended to make your advertising more effective by refining reach and targeting. Google ad extensions also allow extra information about your business to display with your Google...
Oct
09
2015
Sep
24
2015
By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc.
Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...
Sep
21
2015
The Importance of Segmentation & Targeting.
Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...
Aug
10
2015
By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc.
Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the...
Aug
03
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...
Jul
21
2015
The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...