By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

MORGAN HILL, CA News Facts: John Thyfault, Vice President of Search and Social Marketing for Beasley Direct Marketing, Inc. will be a featured speaker at the Silicon Valley Association of Health Underwriters Sales Expo in Sunnyvale, CA on January 29, 2015....

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Parts 1 and 2 of this series, we dealt with boosting your SEO using a technical site review and keyword research. In this installation, we talk...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...

Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing John Thyfault, Vice President of Search & Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this...

On Wednesday, October 29, John Thyfault, vice president of Search & Social Strategy for Beasley Direct Marketing, will moderate a DMA Certification Workshop following the 2014 DMA Annual Conference, October 25-29 in San Diego, CA. The following is a...

MORGAN HILL, CA News Facts: John Thyfault, Vice President of Search and Social Marketing, of Beasley Direct Marketing, Inc. will be featured as a speaker at the CohereOne Summit, September 4, 2014 in San Francisco. The session is titled "Using Mobile...