October 11, 2016 MORGAN HILL, CA News Facts: Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as a search engine marketing and optimization agency for Foxit Software. The initial work will focus on keyword and key phrase...

By Kathy Keenan, Social Media Marketing Manager, Beasley Direct Marketing Before there was such a thing as search engine optimization (SEO), copywriters were a wild and crazy bunch who sat around dreaming up ever-cooler and more creative ways to command...

by Laurie B. Beasley, president, Beasley Direct Marketing This is Part 3 of a Multi-Part Blog Series Derived from Our New Guide, How To Market Complex Products & Services. For a list of our free Digital Marketing Case Studies, click...

This is Part 2 of a Multi-Part Blog Series Derived from Our New Guide, How To Market Complex Products & Services. In this part we present three technical writing tips. People are still people, even when they’re on the job...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Nothing arouses more alarm—even panic—in a web-intensive business than to get a manual penalty for “unnatural inbound links” from Google. If you have never received one of...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Content Protection The wonderful thing about content marketing is that you can reach thousands, even millions of people with your message. The downside is that thousands, even millions...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Content Marketing Tips In our first blog about content marketing, we mentioned that sharing original content is important. The whole purpose of content marketing is predicated on having...

By Laurie B. Beasley, President, Beasley Direct and Online Marketing  Content Marketing Content marketing is a newish term for an oldish concept. That is, surround your customers with information and education they need to feel motivated to do business with you....