Laurie Beasley Speaking on New “Meeting Maker” Tactics at Women in Consulting’s® South Bay Satellite.
Laurie Beasley, Co-Founder and President of Beasley Direct and Online Marketing, Inc., will be teaching a live “Meeting Maker” workshop at Women in Consulting’s® South Bay Satellite.
New “Meeting Maker” Tactics for Marketers to Get and Schedule Appointments for the Sales Team
(Monday, February 11, 2019. 11:30 AM to 1:00 PM Pacific Standard Time)
Once you’ve built your target company and contact list, you then need to get your prospects to engage in a sales discussion. However, it can take 7-21 marketing touches for a prospect to develop into a sales lead…and to schedule that first meeting. Why? Because your prospect needs to wrap their head around your value proposition before they will be willing to spend time in a meeting of any kind.
The 7-21 touches can feel like a very long road to most marketers who are being held to very high expectations by the sales VP and the CFO. However, you can accelerate this process by integrating higher engagement tactics, such as direct mail and high touch tele-prospecting into the sequence for what we call “Meeting Maker” campaigns. We will discuss extensive case studies on “meeting maker” and sales “door-opener” campaigns. In one case study, a combination of direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.
- What multi-touch strategies to deploy and in what order
- How to decide on a fantastic offer
- Why direct mail is the account based marketer’s new secret weapon
- The role of telemarketing in the multi-touch methodology
- You’ll see extensive case studies with results and live samples you can view
About Laurie Beasley
Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA. Learn more.
About Women in Consulting®
Women In Consulting® (WIC) is a community of professional women that helps each other build strong businesses. Our strengths lie in our interactions and collaborations with each other, and in our professional educational programs.
WIC members are known for generously sharing best practices, expertise, advice and resources, and for working together on projects. In the process, we expand our capabilities, accelerate our learning, and smooth the path to successful businesses.
We’re a premier resource for businesses seeking industry experts to deliver high-quality results. Although many members get business through WIC, we’re not a leads group. We’re much more than that, with educational programs and a community of smart, savvy women who rely on each other for personal and professional advice and support. Learn more.
For help developing and implementing a Meeting Maker campaign, Beasley Direct and Online Marketing, Inc., can help! Get a free consultation.
Find more case studies and white papers at https://beasleydirect.com/resources/case-studies/.