Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online Advanced Demand Generation and Lead Conversion Workshop
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online demand generation workshop for the Direct Marketing Association of Northern California.
Advanced Demand Generation Training and Lead Conversion Training
(Friday, September 21st, 10:00 AM to 12:00 PM Pacific Standard Time)
In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
What you’ll learn:
- Making the go-to-market plan
- Demand generation list strategies
- Tools for determining buyer intent
- Lead scoring best practices
- Optimizing lead nurturing
- How to make marketing automation work for you (and not the other way around)
- What PPC, SEO and Social Strategies work best
- How to optimize Email, Direct Mail and Telemarketing
About the DMAnc (www.DMAnc.org)
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.
We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.
About Beasley Direct and Online Marketing, Inc.
Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.
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