Date: January 31, 2018
Location: Morgan Hill, CA
Join Laurie Beasley, President of Beasley Direct and Online Marketing, in Two Live Online Demand Generation Workshops.
Laurie Beasley, President of Beasley Direct and Online Marketing, will be teaching two live online demand generation workshops for the Direct Marketing Association of Northern California.
Demand Generation and Lead Conversion Fundamentals
(Friday, February 9th, 10:00 AM to 12:00 PM Pacific Standard Time)
This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.
The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver. Learn more.
Advanced Demand Generation and Lead Conversion
(Friday, February 23rd, 10:00 AM to 12:00 PM Pacific Standard Time)
In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. We’ll discuss content marketing strategies, how the buying committee is changing marketing, and how to segment your lists and messages to market to ever more decision makers. You’ll learn how to approach lead scoring and nurturing. Finally, we’ll discuss how to handle the anonymous buyer/researcher and how to re-target them. Learn more.
About the DMAnc (www.DMAnc.org)
The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.
We hold monthly seminar meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.
For More Information, Contact:
Laurie Beasley
Chair, DMAnc
President, Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com