Companies selling complex or high-ticket products and services need a steady stream of qualified leads. Where do those leads come from? In a typical scenario, they’re generated and nurtured over an extended period which reflects the long sales cycle.
Beasley, a demand generation agency, can help you generate initial response through a relevant message and appealing offer, then condition your leads with multiple touches that might combine several different media including email, direct mail and phone. The prospect becomes more educated, and hopefully more ready to buy, as time goes on.
Through demand generation we also help “nurture” your sales force. Sales professionals become demoralized when they are provided leads that are poorly qualified to begin with, and their priorities might keep them from staying in contact with any but the best leads. Through marketing automation, we can give you a turnkey system for bringing along all your A, B and C leads so the best get the attention they deserve—but even the marginal prospects get repeated touches, delivered automatically and at low cost, that keep them informed and can move them up the quality ladder. It’s a best practices formula which has worked for many demand generation marketers in a diverse range of industries. Start increasing your leads today by hiring the best demand generation agency, Beasley Direct and Online Marketing.