Search Engine Optimization
Properly performed, Organic Search Engine Optimization (SEO) will make your site more visible to search engine users who are actively engaged in seeking information about products and services like yours. If your website shows up high on the search engine page based on a relevant search phrase, you will gain valuable traffic that is already self-qualified and more likely to take action on your site.
SEO is parallel to, but distinct from, Pay-Per-Click (PPC) Marketing in which you pay for placement and results. However, SEO isn’t “free”. It takes deep analysis and lots of elbow grease, on your part and ours as an SEO company, to ensure content is properly presented for discovery. It also takes an awareness of the current requirements of Google, Yahoo and Bing. These requirements (defined through non-public algorithms) are constantly changing as the search engines strive to provide the best possible results for their users.
As a professional SEO company, we properly perform SEO to help you avoid penalties for accidentally violating the engines’ rules against spam—content which is designed to game the system, rather than serve users. We’ve found that almost all sites have at least some content that could be called spammy, and almost always it’s unintentional. Often, this content was created based upon outdated SEO practices, which Google now considers as spamming. As an experienced, professional SEO company we can help you find it and fix it, and we can even help you escape a manual Google penalty if the worst should happen to you. Contact us now and ask about our SEO services!