Direct Mail Marketing
Direct mail marketing is making a comeback in the electronic era. According to the DMA Statistical Fact Book, mail volume is up sharply in some industries, such as credit offers and retail. And when compared to other marketing channels, direct mail marketing can yield higher conversions and thus higher return on investment.
All these factors are encouraging because direct mail done properly is among the most responsive of all media. You have the real estate and the technology to tell your story in detail—and at Beasley, a direct mail agency, we do it well. Our sweet spot is lead generation direct mail advertising for complex or technical products, but we’ve successfully applied the same principles to products from solar, to financial services and healthcare. Ask us to help strategize your next direct mail marketing campaign.