Pay-per-click (PPC) advertising is powerful because it reaches web users as they are searching for the exact product or service that you can offer them. This ability to get in front of searchers when they are looking for a solution makes it much easier to turn them into customers. You can make sure they see your ad by using the right keywords—but keywords can be expensive, so you need to know which are worth paying for and which are not. You also need to know how to write relevant ads that get response and get high marks on Google’s quality score, which rewards better performing ads. There are tools that can help, but it’s an art as well as a science that Beasley Direct and Online Marketing as a PPC agency has perfected.
Beasley has been doing PPC services advertising since 2002, a lifetime in Internet years. Our PPC services clients have included B2B and B2C ecommerce, hardware, software, healthcare, and financial services among many others. Our differentiator in this highly automated medium is the human factor—as a PPC agency we have the skill, experience and instinct to test ads and keywords, and use the tools in a way that maximizes your results while keeping you on budget.
We have PPC Services clients that spend $1,500 per month and clients that spent $250,000 per month on pay-per-click advertising. Each gets personal service from a senior person and not just an auto-generated report at the end of the month. Our philosophy is to “never settle” and continually test, because the marketplace is always changing and there is always room for improvement.