Optimizing Pardot, Salesforce and Sharepoint for Centric Software

Centric Software is the innovative leader in delivering PLM (Product Line Manufacturing) solutions developed exclusively for retail, fashion, footwear, luxury and consumer goods companies.

We took over their marketing automation system and solved several problems they were facing with their implementation. First we changed all lead assignment rules to make sure the right leads were going to the right salespeople. Then we took over setting up email campaigns for worldwide marketing groups to make sure the right lists, registration pages, and tracking was in place for daily email campaigns. We optimized email templates for mobile and desktop viewing if images are blocked, and trained worldwide marketing managers on how to set up their own campaigns using these templates. We integrated Pardot B2BWave to get better marketing and sales analytics. And we implemented Sharepoint and created a portal for worldwide marketing organizations to host and share content internally and with partners. All of these steps combined have improved the efficiency, accountability and accessibility of marketing leads and content to help Centric achieve aggressive growth goals.

Are you having problems optimizing your marketing automation implementation? It’s costing money and needs to be fixed. Call Beasley and talk with our experts today.