How We Implemented ExactTarget (Salesforce Marketing Cloud) for Rovi-TiVo

Rovi/TiVo is a global leader in entertainment technology and audience insights. We implemented the ExactTarget capabilities within the Salesforce Marketing Cloud for Rovi. This was a “from scratch” implementation that included creating the subscription center, bringing in lists from disparate sources, configuring reporting, designing email and registration form templates, and training internal staff on how to set up campaigns and report on them.

We also trained staff on email deliverability best practices and made sure their email practice would sustain a growing lead funnel and not get them shut down for being spammers.

Are you planning an ExactTarget implementation? It has to be implemented correctly the first time. Beasley’s certified experts have experience with successful implementations for global companies like Rovi/TiVo. Call today and get your ExactTarget implementation started.