How We Helped Data Managers “Survive” Their Backups with an Email Campaign
Project Details
Project Description
Backup to tape was a great technology in its day. But our client, NetApp, helps data managers avoid the many pitfalls of tape and “survive” their data backup using cloud storage.
This email campaign promoted a Data Backup Survival Plan that included a kit of fact sheets, case studies and Q&A we put together to arm data managers with the information they need to survive their critical data backups. This campaign accompanied a targeted account based banner ad and telemarketing campaign to key accounts in the public sector.
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