Tag: lead nurturing
Jul
16
2019
Email nurture may be coming “full circle”
I remember the first time as a young marketing manager at a software company in the 1980’s we were given an email account to communicate with our co-workers. It was text only, kludgey,...
Apr
16
2019
Top 20 Women Leaders in Business.
We are proud to announce that Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., has been named one of 2019's top 20 Women Leaders in Business, 20 Women to Watch, by...
Jul
10
2018
Act on news about your contacts with timely touches.
Encourage your product managers and sales personnel to brighten your lead-nurturing touch sequences with warm, personal notes that congratulate their LinkedIn connections on their accomplishments. Think what it means to...
Apr
22
2018
Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs.
Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...
May
10
2017
Scheduling New Appointments for Sales from Increased Qualified Sales Leads.
The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...