Tag: Google ads

10 Keys to Google Ads Grants Success for Non-Profits

Google Ads Grants can provide non-profit organizations with an excellent opportunity to reach more people online and promote their causes. However, to make the most of this advertising grant, non-profits must develop effective strategies and tactics to increase their...

Continue reading →

Beasley Direct and Online Marketing, Inc., is Selected to Provide Search Marketing Services to CMC

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by CMC, an employee-owned company dedicated to helping save lives, to provide search marketing services. The initial work will involve a full...

Continue reading →

10 Steps to Integrate Marketing Automation Platforms and CRMs with Google Ads

Integrating Your Marketing Automation Platform and CRM with Google Ads is a Common, but Complex Issue When you search Google on the phrase “Integrating your CRM with Google Ads,” about 2.8 million results are offered. Obviously, this is a common...

Continue reading →

Beasley Direct and Online Marketing, Inc., Becomes a Google Premier Partner for Google Ads

Google Premier Partner Beasley Direct and Online Marketing, Inc., a Northern California-based full-service direct and online marketing agency, has been awarded Google Premier Partner status for achieving the highest requirements to manage client Google Ads accounts. Google Ads awarded us...

Continue reading →

Broad Match Modifiers: How We Greatly Improved the Click-Through and Conversion Rates for a Community Bank Using Broad Match Modifiers in Google Ads

Broad Match Modifier: A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community...

Continue reading →

Improving AdWords Performance with Time Based Geo Targeting: A Case Study for a National Office Cleaning Franchise with Local Offices

Time Based Geo Targeting Improves AdWords Performance in a Competitive National Market. In a time when the competition for visitors driven to your site from Google AdWords is increasing, using all the tools that are available to spend your...

Continue reading →

Google Ad Extensions and How To Use Them

Google Ad Extensions are offered in AdWords as a set of extensions intended to make your advertising more effective by refining reach and targeting. Google ad extensions also allow extra information about your business to display with your Google...

Continue reading →