Healthcare Marketing is Challenging! Healthcare marketing is a very competitive digital marketing space. Even more so in the midst of a dramatic shift as the ACA (Affordable Care Act, or Obamacare) will be modified or replaced. Marketers in the...

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June. The dates, topics and descriptions are: Search...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct and Online Marketing AdWords Quality Score When Google first started its pay-per-click (PPC) advertising business, they did not want to create a strict pay-for-position marketplace. Google firmly believed that...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Nothing arouses more alarm—even panic—in a web-intensive business than to get a manual penalty for “unnatural inbound links” from Google. If you have never received one of...