Archives: Portfolio

How We Cleaned Up MarkMonitor Salesforce Leads and Assignment Rules

MarkMonitor develops software intended to protect corporate brands from Internet counterfeiting, fraud, piracy, and cybersquatting. Our client arrived at MarkMonitor as a new director of marketing and discovered that the leads database in Salesforce was full of duplicates,...

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How We Optimized Lead Generation for Sentilla (now part of Ericsson)

Sentilla is a provider of IT infrastructure intelligence software, recently purchased by Ericsson. We were engaged to help Sentilla improve all lead generation and hand-off to sales. This involved optimizing Marketo, Salesforce and their website hosted in...

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How We Implemented Email Marketing and Lead Qualification Telemarketing for Axway

Axway provides a business rules engine that unifies employees, suppliers, partners and developers to create a powerful Customer Experience Network that meets ever-changing consumer demands. Before we arrived, Axway didn’t have an email marketing or marketing automation system in place....

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How We Increased Snapfish Christmas Sales by 25% through Email Marketing

Snapfish is a web-based photo sharing and photo printing service with thousands of self-service products offered on an ecommerce website. Snapfish lost some key email marketing personnel in the Fall, right as Christmas promotions were being planned and executed....

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How We Helped Safeway.com Launch the Just 4 U Email Program

Safeway is a large supermarket chain that spans several states. Safeway, from the beginning of the internet, had a forward-thinking CEO who believed the internet and data could bring a better shopping experience for more satisfied and loyal customers....

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How We Helped OpenTable.com Build Loyalty and Bring More Personalized Restaurant Recommendations to their Customers

OpenTable is an online restaurant-reservation service. It has two audiences to communicate with in their email marketing programs. First, they have many email promotions they make to restaurant owners who they partner with for taking customer reservations. ...

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How We Provided Complete Out-Sourced Email Marketing Management for SAP BusinessObjects

SAP BusinessObjects is an enterprise software company, specializing in business intelligence. As their email marketing and lead generation program needs grew, they knew they needed more help. They turned to us to provide outsourced email marketing. We...

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How We Implemented Email Marketing and Lead Qualification Telemarketing for SugarCRM

SugarCRM provides a customer relationship management (CRM) solution. Before we arrived, SugarCRM didn’t have an email marketing or marketing automation system in place. We assessed their needs and given their budget and staffing constraints, we advised that an easy-to-learn...

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How We Implemented Marketo Marketing Automation and Lead Qualification Telemarketing for Bill.com

Bill.com is the United States' largest business payment network with over 500,000 members and more than $12 billion in annual payments. Before we arrived, Bill.com had implemented Marketo's marketing automation platform, but didn’t have the staffing to continue its operation....

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How We Implemented Email Marketing and Lead Qualification Telemarketing for SAVVION

Savvion offers business process management software solutions and services for companies and enterprises. Before we arrived, Savvion didn’t have an email marketing or marketing automation system in place. We assessed their needs and given their budget and staffing constraints,...

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