How We Implemented Email Marketing and Lead Qualification Telemarketing for Axway

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Project Description

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Axway Business Rules EngineAxway provides a business rules engine that unifies employees, suppliers, partners and developers to create a powerful Customer Experience Network that meets ever-changing consumer demands.

Before we arrived, Axway didn’t have an email marketing or marketing automation system in place. We assessed their needs and given their budget and staffing constraints, we advised that an easy-to-learn email sending platform would serve their needs rather than the expense of a complex marketing automation set up.

We implemented ExactTarget (part of the Salesforce Marketing Cloud) and interfaced it with their Salesforce account. We also did the copywriting and design on a multi-touch account based marketing campaign — and we brought in telemarketing to follow up on inbound leads and to call non-responders. This process helped to generate 30-50 qualified sales opportunities per month, which exceeded their goals by 200%. We also trained internal marketing and sales staff on how to use ExactTarget, and designed custom reporting dashboards from Salesforce to meet the executive teams’ needs in evaluating the marketing to sales pipeline.

Are your budget and staffing constraints preventing your company from implementing an email marketing or marketing automation system? Beasley’s experts can find the solution that fits your budget and staffing limits. Call and talk with us today.

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