A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time. Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...

Facebook Advertising Best Practices & Why it Pays to Advertise on Social Media’s Biggest Platform. Before focusing on Facebook advertising best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform. Facebook is more than...

Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...

An Effective Social Media Posting Strategy Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most...

By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...