A Case Study for a European Wireless Speaker Company Launching Their Products in the U.S. for the First Time. Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual...

Why is social media advertising different? What are the best practices? The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...

An Effective Social Media Posting Strategy Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most...

The Importance of Segmentation & Targeting. Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...