Social Media Management
Social media is about the creation and exchange of user-based content. While consumers think of social as a way to keep up with their circle of friends and acquaintances, businesses recognize it as a way to provide customer service, do market research, gain user feedback and (when done correctly) promote your brand.
Beasley’s social marketing experts help our clients achieve success in social media through a three-step process. First, we understand how to find out who the thought leaders and influencers in your space are, and what kind of content they are looking for. Then we begin to engage with the community by offering useful, nonpartisan information. Only after we have established your knowledge and expertise do we begin to talk about your product, and then we do it in a measured way while continuing to provide objective social marketing content.
We also help you to systematically listen to your social media audience to make sure your messages resonate with the decision makers you want to reach. As part of our social media management services we analyze social media traffic to your website to give you a full view of how it ties into sales or other metrics. And we help you optimize your website so it becomes part of the social media ecosystem, with sharing features for visitors who want to repost your content.
Finally, as your social media agency we work with you to create an editorial schedule that makes sense based on your market and your resources. Once you’ve become part of the conversation, you want to be a regular participant with a consistent voice. We can help you organize and leverage the expertise within your company for self-generated content, or add our original social marketing content as desired.