Tag: direct mail
Jan
16
2018
DIRECT MAIL SERVICES
DIRECT MAIL COPYWRITING
DIRECT MAIL DESIGN
DIRECT MAIL STRATEGIES
Direct Mail Marketing Campaign Strategy
Because of the cost factors, production time and many moving parts, you can’t afford careless planning in direct mail marketing campaigns. You need...
Jan
17
2018
Creating Successful Meeting Maker Campaigns.
Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...
Nov
15
2017
Beasley Direct and Online Marketing, Inc., a full service online and direct mail marketing consulting agency, has been hired by Journeyworks Publishing -- who produces health education publications for public health agencies—to provide online and direct marketing consulting to...
May
24
2017
A Meeting Maker Campaign for a Network Software Company.
The client is a large wide-area network (WAN) software optimization company, XYZ Software (not the real name). The sales process for this category of product is complex. It's not made...
Apr
12
2017
An Award-Winning Appointment Setting Campaign for Anritsu
Anritsu is a leader in electronic instruments used by the wireless industry. The instruments are used to test and troubleshoot cellular tower transmission lines and base station transmitters. However, BTS Master Base Station...
Mar
28
2017
Defining the ProblemIT decision makers are a wily bunch. They tend to ignore most marketing efforts. They’re usually engineers and thus highly skeptical of advertising claims. And they’re so busy that even if you do connect, it’s difficult to...
Jan
10
2017
Anytime you have a high-ticket product and a hard-to-reach prospect, high-impact, dimensional direct mail could be the door opener you need. Let’s take a look at three examples created for Anritsu. Anritsu is a manufacturer of testing equipment used...
Oct
26
2016
October 26, 2016
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. has been selected by RentReporters.com to provide the strategy, lists and creative for a direct mail campaign targeted at renters in major metro areas. The campaign will offer...
Jun
15
2016
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets you so far. To improve your package opening and...