September 8, 2016


News Facts:

John Thyfault, VP of Search and Social Media at Beasley Direct and Online Marketing, Inc., will be teaching a Search Marketing Course at UCSC Silicon Valley Extension. The course will run on Thursday nights, Sep 15, 2016 – Oct 27, 2016, at 6:00 PM at the Santa Clara campus.

Topics to be covered include:

  • Search Engine Optimization: Gain as much as exposure as possible through organic search
  • Search Engine Marketing: Get results from pay-per-click and other ad programs
  • Using Social Media to help build your search marketing programs
  • Beyond Google and Bing: The other ways to win online
  • Measurement and analytics: Major tools and statistics
  • Lead tracking and conversion
  • Tie-ins with other marketing communication programs including integrating email, display and print.

For more information, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. ( is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

UCSC Extension ( provides high-quality continuing education and professional development for working professionals in Silicon Valley. We have a variety of training opportunities that will help you master the skills and training you need to succeed. Our instructors are industry experts and professionals who work in the companies that make Silicon Valley great. Our courses and programs reflect the latest innovations, market trends, best practices and current industry tools.

For More Information, Contact:

Laurie Beasley
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21