Beasley Completes 35th SEO Audit
Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, completed its 35th search engine optimization (SEO) audit on clients’ websites in 2019. An SEO audit is most often requested by a client who is noticing a decline in organic traffic on their website, which can be due to a number of factors, including: a new website launch, a change in the Google search algorithm or lack of internal knowledge on how to optimize the site for organic search. The search engine optimization audit includes reviewing the website in three major areas which affect organic search ranking: technology/architecture, content, and authority.
The technology/architecture audit makes sure the website complies with Google’s requirements for page structure, mobile usability, directory structure, and internal linking practices.
The content audit strategically optimizes selected pages of the website by re-writing meta and on-page content to contain highly searched keywords—and presents the keywords in a way Google can index them and present your page as a solution for a searcher.
The authority audit reviews a client’s trust and citation flow and if the values are low, a strategy is created to increase the trust—usually involving a link building campaign from authoritative sources—which most often include government, resource, education, association, and publication websites. Authority is now considered the #2 ranking factor for Google behind content and should not be ignored.
Clients often ask what they can expect to gain from an SEO audit, and the results can vary. However, the results observed after two to three months of implementation of the technology and content audit can be surprisingly good and a 15-25% increase in organic clicks is not out of the ordinary for our clients. And we’ve observed an even more dramatic increase when clients invest in increasing authority through link building.
Beasley Direct and Online Marketing, Inc., is proud to be helping clients make profound improvements in their organic search which in turn is increasing the quantity of leads generated and products sold. The agency offers a free mini SEO audit to help you understand how well your site is performing for organic search. Find out more here.
Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, marketing automation services, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.
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