Email Subject Lines and Content Titles. I’ve often noticed in email marketing that adding a number to an email subject line significantly increases open and click through rates. The same principle applies to content titles, and even more so lately...

Improving Email Copy and Response Rates by Incorporating the Six Universal Buying Motives. I’ve been teaching email marketing to professionals for more than 15 years and have been an email marketer for over 20 years.   We’ve seen email marketing...

Improve Your Email Marketing Response Rates in One Two-Hour Workshop. Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online email marketing workshop for the Direct Marketing Association of Northern California. Improving Email Marketing...

1. Assumptions and opinions don’t increase opens and clicks—but testing them does. One thing we’ve learned in over 20 years as an email marketing agency, managing email campaigns and regular e-newsletter sends for clients, is that assumptions and opinions...

Coming Soon a Live Online Workshop on Improving Email Marketing Response Rates. Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online email marketing workshop for the Direct Marketing Association of Northern California. Improving...

The Existing Marketo Email Template Didn’t Meet their Needs. HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer.  And, it didn’t...

Creating Successful Meeting Maker Campaigns. Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...

As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...

Lists with a High Percentage of Bad Email Addresses are Unacceptable. I’ve Come to a New Revelation. We Should Not Accept Bad Email Addresses from List Providers ANY MORE. I’ve been researching and providing B2B and B2C lists to our...

Redesigning the Template for a Cleaner, Mobile Aware and Mobile Responsive Email Design. A company which makes Product Management software asked us to help them re-design their email template. Their old template felt to them like it wasn’t organized...