Artificial intelligence is changing marketing faster than almost any technology I've seen in my career. One question clients ask me regularly is whether they should stop paying for stock photography, skip professional photo shoots, and simply use AI-generated images instead. My...

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...