It’s time wow to your prospects with what you can do for them (by what you’ve done for others) As a small business owner, I receive ten to twenty prospect emails a day from salespeople trying to schedule a meeting....

Podcast: Improve Your Email Copy and Response Rates. Listen to the Podcast now: Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that...

Creating Successful Meeting Maker Campaigns. Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...

Redesigning the Template for a Cleaner, Mobile Aware and Mobile Responsive Email Design. A company which makes Product Management software asked us to help them re-design their email template. Their old template felt to them like it wasn’t organized...

Anritsu VectorStar® Multi-Channel Meeting Maker Campaign. This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...

An Award-Winning Appointment Setting Campaign for Anritsu Anritsu is a leader in electronic instruments used by the wireless industry. The instruments are used to test and troubleshoot cellular tower transmission lines and base station transmitters. However, BTS Master Base Station...

Defining the ProblemIT decision makers are a wily bunch. They tend to ignore most marketing efforts. They’re usually engineers and thus highly skeptical of advertising claims. And they’re so busy that even if you do connect, it’s difficult to...