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Pay-per-click class coming June 17th, hosted by the Direct Marketing Association of Northern California. Fundamentals and Advanced Pay-per-Click classes are covered by PPC expert, John Thyfault. Learn the latest methods and tips to maximize your pay-per-click campaigns while minimizing...

The new "DMA 2015 Statistical Fact Book" is out. Laurie Beasley, President of Beasley Direct Marketing, Inc., was chosen to write the intro to this year’s Direct Mail Marketing section. Here are Laurie’s key findings for effective direct mail: For...

MORGAN HILL, CA News Facts: John Thyfault, Vice President of Search and Social Marketing, and Laurie Beasley, President of Beasley Direct Marketing, Inc. will be featured as post-conference certification intensive speakers at the Direct Marketing Association's annual conference, DMA2014, in San...

By Laurie B. Beasley, President, Beasley Direct Marketing, Inc. The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising.  My conclusion:  Direct mail….it’s back! Direct mail fans may yearn for the good old...

MORGAN HILL, CA News Facts: Laurie B. Beasley, president of Beasley Direct Marketing, Inc., will be teaching a six-week, live online course on Demand Generation & Lead Conversion for the National Direct Marketing Association starting May 2, 2014. Register now. The pressure for B2B marketers...