Artificial intelligence is changing marketing faster than almost any technology I've seen in my career. One question clients ask me regularly is whether they should stop paying for stock photography, skip professional photo shoots, and simply use AI-generated images instead. My...

Google is Making Major Changes To Tools and Features What is Google up to? Looking at the various Google tools and features, here is what I see is happening at Google. Google has been developing Google Data Studio (GDS) for several...

Lists with a High Percentage of Bad Email Addresses are Unacceptable. I’ve Come to a New Revelation. We Should Not Accept Bad Email Addresses from List Providers ANY MORE. I’ve been researching and providing B2B and B2C lists to our...