May 2, 2017


News Facts:

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the topic: “Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales.”

This session will launch from the point you’ve built your targeted account list, and guides you through how to reach out to your prospects and get them to engage in a sales discussion. We have found it can take 7-21 touches to find and pre-qualify a sales lead. This session will discuss ABM multi-touch marketing strategies for creating qualified leads you’ll deliver to sales. We will discuss extensive case studies on sales door opener campaigns, which included email, dimensional direct mail, and telemarketing to reach a target list and deliver opportunities and appointments to Sales.

Key Takeaways:

  • How to decide on an offer
  • Multi-touch strategies
  • Why use dimensional direct mail
  • The role of telemarketing in the multi-touch methodology
  • Case studies with samples you can view

For more information on the event, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. ( is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About DMAnc ( The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community

For More Information, Contact:

Laurie Beasley
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21

DMAnc ABM Day: Tactical Roadmap for Account Based Marketing
Crowne Plaza Hotel, 1177 Airport Boulevard,Burlingame,California-94010
Starting on
May 17, 2017
Ending on
May 17, 2017
Account Based Marketing Workshops and "Ask the Expert" Luncheon Account Based Marketing is the latest catch phrase for B2B marketing. A lot of people are talking about the fact that you "should" do it, but it seems many people are still unclear "how" to actually do it. This ABM day offers several workshops, taught by industry experts, to help you move beyond catch phrases and actually implement ABM in your organization. Learn how: To structure your media plan To build your target list Cadence and follow up are critical in ABM demand generation To create a multi-touch marketing playbook to deliver opportunities and appointments for Sales