May 2, 2017
MORGAN HILL, CA
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the topic: “Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales.”
This session will launch from the point you’ve built your targeted account list, and guides you through how to reach out to your prospects and get them to engage in a sales discussion. We have found it can take 7-21 touches to find and pre-qualify a sales lead. This session will discuss ABM multi-touch marketing strategies for creating qualified leads you’ll deliver to sales. We will discuss extensive case studies on sales door opener campaigns, which included email, dimensional direct mail, and telemarketing to reach a target list and deliver opportunities and appointments to Sales.
- How to decide on an offer
- Multi-touch strategies
- Why use dimensional direct mail
- The role of telemarketing in the multi-touch methodology
- Case studies with samples you can view
For more information on the event, or to register go here.
Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.
About DMAnc (www.dmanc.org): The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.
We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community
For More Information, Contact:
Beasley Direct and Online Marketing, Inc.