Watch this video to learn what Web Usability is. What is a nicely designed website that accomplishes your business goals? User-friendliness and aesthetics are only part of a much greater whole. Why do we care about Web Usability? 85% of people who leave your site leave because of poor design. That’s bad for business, but it can be avoided. This introduction to Web Usability is your starting point to understanding what you need to do to improve your website’s ROI.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.