Videos

Google Analytics

Google Analytics video introduction
Introduction to Google Analytics
A Google Analytics Overview
Google Analytics Geographic Data video
Understanding Where your Visitors are Located with Google Analytics Geo Reporting
Google Analytics Traffic video
Defining and Understanding Traffic in Google Analytics
Web Reporting video.
The Difference between Web Reporting and Web Analytics
Google Analytics Visitor Flow video.
Understanding Visitor Flow through Your Website
Google Analytics device type training video.
Google Analytics Device Type: Understanding what Devices Your Visitors are Using to Access Your Site
site performance
Using Google Analytics to Understand Site Performance
In-page Analytics training video.
Using In-Page Analytics to Understand How Your Visitor is Interacting within Your Site

Pay-Per-Click Advertising

PPC: The Numbers Game
John Thyfault teaching at a DMA workshop - Dynamic keyword insertion
Dynamic Keyword Insertion in PPC Ads
John Thyfault teaching at a DMA workshop - Introduction to PPC advertising
Intro to PPC Advertising
How the PPC Auction Works and AdWords Quality Score
John Thyfault teaching at a DMA workshop - PPC campaign structure and types
PPC Campaign Structure and Types
PPC Targeting class taught by John Thyfault
PPC High Level Targeting
John Thyfault teaching at a DMA workshop - Digging into PPC data
Digging into PPC Data
John Thyfault teaching at a DMA workshop - PPC targeting the right customer with ad extensions
PPC: Targeting the Right Customer with Ad Extensions
John Thyfault teaching at a DMA workshop - Remarketing PPC campaigns
Remarketing & Shopping PPC Campaigns
John Thyfault teaching at a DMA workshop - PPC landing pages and user profiles
PPC Landing Pages and User Profiles
John Thyfault teaching at a DMA workshop - PPC shared libraries and account wide tools
PPC: Shared Libraries – Account Wide Tools

Search Engine Optimization

John Thyfault teaching at a DMA workshop - How search engines look at your website
Search Optimization: How Search Engines Look at Your Site
John Thyfault teaching at a DMA workshop - Optimizing non-text content for search
SEO Content Marketing-Key Steps for Successfully Optimizing Non-Text Content for Search
Key Steps for a Successful Optimization: Optimizing Your Content & Keywords (Language)
Key Steps for a Successful Optimization: Cleaning Up Your Onsite Technical Factors
Tracking Your Success: Search Engines and Web Analytics Video
John Thyfault teaching at a DMA workshop - Optimizing offsite SEO links, social media and other factors
Optimizing Off Site SEO: Links, Social Media and Other Factors
John Thyfault teaching at a DMA workshop - SEO Google updates and how to deal with them
It’s Not Your Father’s SEO! Google Updates and How to Deal With Them

Google Analytics

Web usability training video.
Introduction to Web Usability
Website accessibility training video.
How to Improve the Accessibility of Your Website
web usability video
Web Usability Video – How to Help Visitors Find What They’re Looking For
Website Visitor Profile matching video.
Defining Your Website Visitor and their Goals in Using Your Website
Visitor Interaction and Web Usability Video.
Understanding How Your Visitor Interacts with Your Website
Content Layout video training.
Understanding How Content Layout and Organization Impacts Usability
website identity video
How to Improve Your Website Identity
What makes a good website video.
Conclusions and Recap on How to Make Your Website More Usable

WordPress Website Design

WordPress Best Practices with Carlos Perez's video on 15 guidelines for a successful WordPress site
WordPress Best Practices – 15 Guidelines for Success with WordPress Websites
Carlos Perez teaching WordPress class on comparing CMS systems
Web CMS Systems Compared, and Why WordPress Is Our Focus
Carlos Perez teaching WordPress class on using stock and scratch themes
Creating WordPress Websites Using Stock, Customized, or From-Scratch Themes
Carlos Perez teaching class on dispelling WordPress website myths
Dispelling WordPress Skills Website Myths
Carlos Perez teaching class on 5 important issues beyond WordPress design
Five Important Issues Beyond WordPress Website Design
Carlos Perez teaching his class on WordPress website design themes
Making a WordPress Website Theme Work For — Not Against You
Carlos Perez teaching class on WordPress design - what works and what doesn't
How to Launch a WordPress Website: What Changes (and What Doesn’t) in a Website Launch Using WordPress?
Carlos Perez teaching his class on selecting WordPress development candidates
WordPress Developer Interview Questions: What to Ask WordPress Website Development Candidates
Carlos Perez teaching his class on how to select WordPress development finalists
WordPress Interview Questions: What to Ask WordPress Website Development Finalists
Carlos Perez teaching WordPress class on evaluating WordPress themes
WordPress Theme Tutorial Video