This Google Analytics video series will cover learning how to use Google Analytics to achieve your multiple website goals. Different parts of the buying cycle require separate analytics tracking. Pay-per-click, display, email, social media and other general tracking metrics are covered. Real client Google Analytics reports most relevant to customers will be explained. Additionally, conversion paths will be examined to determine what the data is telling you about your customers, and what actions to take.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.