Meeting Maker Campaigns. Laurie will discuss how to accelerate Account Based Marketing (ABM) campaigns by integrating tactics such as dimensional direct mail with a combination of email and tele-prospecting touches to schedule meetings, demo and sales appointments.  The dimensional...

An Award-Winning Appointment Setting Campaign for Anritsu Anritsu is a leader in electronic instruments used by the wireless industry. The instruments are used to test and troubleshoot cellular tower transmission lines and base station transmitters. However, BTS Master Base Station...

The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...