Confirmation Page and Thank You Page Optimization. Success! Your prospect has completed the registration form and hit “I want it”, and checked out of the shopping cart or taken some other desired action. But your job’s not quite done....

What Are Creative Best Practices for Landing Pages? Designing and writing a landing page is like setting a trap for your prospect, in a nice way. You want to entice them in, encourage them to go deeper, and once they’re...

Making the Right Impression. A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or click on a link you’ve provided. Make a positive impression here, and you’re...