DMAnc.org

The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...

By Laurie B. Beasley, President, Beasley Direct Marketing, Inc. The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising.  My conclusion:  Direct mail….it’s back! Direct mail fans may yearn for the good old...