MORGAN HILL, CA
Laurie Beasley, President of Beasley Direct Marketing, Inc. will be a featured speaker along with co-presenter Tom Judge, VP of Strategy, Direct Marketing Partners, at the Direct Marketing Association’s annual conference, DMA 13, in Chicago. Ms. Beasley will be teaching a B2B marketing mini workshop on October 16, from 9:00 – 10:45 am. The workshop title is “Why It Takes 7-13+ Big Touches to Generate a Qualified B2B Sales Lead Today: Parts 1 and 2”. The workshop will address the need for sales teams to receive higher quality “sales-ready’ leads to hit their numbers, and how the marketing department is required to provide them. But there’s a catch. It often takes 7 to 13+ touch points to develop a suspect into a sales-ready lead. This is often 2 or 3 times the number of touches the marketing department ever makes. Marketers must adapt to the “new normal” of planning to execute growing numbers of multi-channel, integrated marketing touches to achieve company sales goals.
The workshop will discuss:
- What’s happening from the buyer’s perspective
- Latest metrics around various contact strategies
- Tips on adjusting plans in this new environment
- Case studies from manufacturing to high tech, with real numbers and frank discussion
This session will give B2B marketers a complete playbook for adapting their plans to deliver truly qualified sales leads.
Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email[email protected].