Laurie Beasley an Opening Speaker at B2B Marketing Expo
Laurie Beasley, president of Beasley Direct and Online Marketing, Inc., will be an opening speaker at B2B Expo in Los Angeles, October 2, 2019. The topic will be “Meeting Maker Marketing Campaigns: How to Connect Sales with Anyone”. In this session, Ms. Beasley is going to discuss an approach to Account Based Marketing (ABM) that can land your sales team appointments with virtually any key decision maker. She’ll share how to incentivize prospects into WANTING to get on the phone for a demo or sales appointment. And walk you through a marketing campaign that integrates dimensional direct mail, tele-prospecting, email, and social touches to deliver record numbers of demo appointments for a major software company. Her session will be right after the first keynotes at 10:15 on Wednesday, October 2, 2019.
For free tickets and event info for B2B Marketing Expo go here.
About Laurie Beasley
LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.
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