Month: July 2013
Jul
30
2013
By Laurie B. Beasley, President, Beasley Direct Marketing
Symptoms of the decline: Over the past four months we’ve noticed a pronounced trend: prospect lead form submissions are declining in raw numbers and in percentages of clicks-to-submissions. Yet other forms of...
Jul
25
2013
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Content Marketing Tips
In our first blog about content marketing, we mentioned that sharing original content is important. The whole purpose of content marketing is predicated on having...
Jul
11
2013
By Laurie B. Beasley, President, Beasley Direct and Online Marketing
Content Marketing
Content marketing is a newish term for an oldish concept. That is, surround your customers with information and education they need to feel motivated to do business with you....