Who is visiting your website, where do they come from, what are they doing on your site? How can Google Analytics Traffic analysis help your business grow? Organic, paid, mobile and social channel search values are explained. We look at goal-based conversion metrics, assigning value and interpreting results. Google Webmaster Console’s value as an analytics source is discussed.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.