What do visitors do once they get to your website? Google Analytics Visitor Flow, Behavior Flow or Click Path tracks visitor flow from organic and paid search, and as they navigate through your site’s pages. You want visitors to visit the most relevant pages, and convert. Behavior Flow is an incredibly valuable analysis tool that helps you drill down and understand the effectiveness of your entire site.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.