Archives: Portfolio

Optimizing Pardot, Salesforce and Sharepoint for Centric Software

Centric Software is the innovative leader in delivering PLM (Product Line Manufacturing) solutions developed exclusively for retail, fashion, footwear, luxury and consumer goods companies. We took over their marketing automation system and solved several problems they were facing with their...

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How We Implemented ExactTarget (Salesforce Marketing Cloud) for Rovi-TiVo

Rovi/TiVo is a global leader in entertainment technology and audience insights. We implemented the ExactTarget capabilities within the Salesforce Marketing Cloud for Rovi. This was a “from scratch” implementation that included creating the subscription center, bringing in lists from...

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How We Optimized Marketo and Salesforce for NetBase to Meet Aggressive Qualified Lead Growth

NetBase is a global leader in enterprise customer analytics. We were tasked with optimizing their Marketo and SalesForce implementation, without interrupting sales operations and while increasing sales leads to meet aggressive growth goals. The first thing we realized as we...

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Creating a Warm “Welcome” Email Nurture Series for NetApp

NetApp provides software, systems and services to manage and store data. When a new prospect comes onto their website looking for information, they want it served up in a useful manner that helps educate them on a solution to...

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How to Optimize a Website with Thousands of Products for Organic Search…. on one Particular New Product

Harting Technology Group provides thousands of components for electrical, networking, manufacturing, and mechatronics. The website provides product information as well as direct purchase (ecommerce) capabilities for worldwide customers. With a large website of thousands of pages on specialty components,...

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How We Helped Data Managers “Survive” Their Backups with an Email Campaign

Backup to tape was a great technology in its day. But our client, NetApp, helps data managers avoid the many pitfalls of tape and “survive” their data backup using cloud storage. This email campaign promoted a Data Backup Survival Plan...

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Helping NetApp Make the Argument in Social Media that Backup Needs to be Simpler and Scalable

Backup to tape was a great technology in its day. But our social media client, NetApp, helps data managers avoid the many pitfalls of tape backup using the cloud. We created a series of message tiles for NetApp...

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How We Designed a New Email Template for NetApp Executive Events

NetApp provides software, systems and services to manage and store data. Their event email templates were disorganized and it was difficult to find key information, plus they were not optimized for viewing in Outlook or mobile. We re-designed their...

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Supporting a Big Brand Campaign with Product Specific Online Banner Ads

NetApp launched its Data Fabric brand campaign in 2016. Each product group was tasked with tying their products and services under the large Data Fabric brand umbrella. We executed an entire set of Data Protection launch materials...

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How We Helped Data Managers “Survive” Their Backups

Backup to tape was a great technology in its day. But our client, NetApp, helps data managers avoid the many pitfalls of tape and “survive” their backup using the cloud. This online banner ad campaign promoted a Data...

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