Month: March 2015

Get Your Mobile Site Ready: Google Making Changes to Mobile Algorithm

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...

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How to Select the Right B2B Prospect List

By Laurie B. Beasley, President, Beasley Direct Marketing We’ve been sourcing B2B (business-to-business) prospect lists for our clients for more than 25 years. A lot of players have come and gone in that time. Dunn and Bradstreet (D&B) is the...

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Direct Mail Is Dead? Not on Your Life.

Direct Mail Marketers: is Direct Mail Is Dead? NOT on Your Life. Do you think direct mail is outdated and ineffective? Nothing could be further from the truth—in fact, direct mail continues to enjoy a higher conversion rate than any...

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